Services
Helping you connect
strategy training execution
MARKET RESEARCH
Innovative—Focused—Aligned
Understanding the big picture and minute details of market access.
APPLIED LEARNING SOLUTIONS
Relevant—Customized—Actionable
Market access learning solutions for your marketing and field teams.
MARKET RESEARCH
Our expertise in providing market access solutions stems from decades of applied industry experience and thousands of market research interviews with key stakeholders. We’ve helped clients gain insights on payers, hospitals, health systems, and IDNs, all of whom are changing the way we look at pricing sensitivity, contracting, and messaging around cost offsets. We can help you develop and refine your key market access messages and value propositions while lining up those messages to be customized for delivery to the appropriate targets and segments.
According to our clients, Access Pointe sets ourselves apart from the crowd for our understanding and synthesis of the external environment in relation to your organization’s internal workings and goals.
More about MARKET RESEARCH
Our research methods are effective and unique in that they have been adapted from years of mastering resources and understanding stakeholder perspectives. We pride ourselves on our ability to extract information during market research interviews and gain insights on target product profile feedback, message testing and development, pricing and contracting, competitive intelligence, and scenario planning.
Your organization can engage with our panel of experts for a single research project or based on an annual subscription. Our Access Experts On-DemandTM subscription allows for a series of monthly, bi-monthly, or quarterly interactions. Most of our clients select to engage on a quarterly basis to get answers to strategic questions or stay informed about the ever-evolving access landscape. This program can be customized to meet your pre- or post-commercialization needs.
Our sweet spot is finding the answer to and simplifying the most complex market access challenges using our robust research panel of industry experts.
Our customers shared their challenges with us, and we helped them create solutions.
We’d love to hear your challenges!
“Our field reimbursement team doesn’t know what they don’t know. They don’t know what questions to ask or where to look for answers, so resolving issues takes a lot longer than it should.”
Market Access Training Director
Large Pharmaceutical Company
Applied Learning Solutions developed targeted eLearning curricula.
“We are planning to launch a new product into a crowded category with an innovative pricing strategy, but we aren’t sure how payers will react to it.”
Vice President, Market Access Marketing
Mid-sized Pharmaceutical Company
The Access Pointe Market Research Team conducted qualitative payer research with current Medical and Pharmacy Directors
“We hired our field reimbursement managers from a variety of backgrounds. They have a range of strengths and weaknesses, and we quickly learned we needed to identify and fill knowledge gaps.”
FRM Field Director
Large Pharmaceutical Company
Applied Learning Solutions implemented an FRM Training Needs Assessment and Analysis
“Our institutional team needed an effective modular tool to help customers realize all of the possible clinical and economic consequences of inadequately treating OA knee pain.”
VP of Market Access
Small Pharmaceutical Company
The Access Pointe Strategy and Tactics Team developed a modular digital asset that allowed account managers to deliver specific information efficiently.
Market access learning solutions designed to fit seamlessly into your existing processes and enhance your company’s overall efficiency and effectiveness.
Applied Learning Solutions
We develop customized learning programs or full learning ecosystems that sharpen learners’ fluency in all aspects of market access and reimbursement. Our subject matter experts, instructional designers, and digital trendsetters work together to deliver interactive content that is relevant, retainable, and actionable. What you get is rigorously fact checked, current, and personalized content to meet your organization’s learning needs.
Delivery formats are thoughtfully matched to budget, timing, existing platforms, and objectives:
Market access learning solutions designed to fit seamlessly into your existing processes and enhance your company’s overall efficiency and effectiveness.
- Virtual, in-person, or blended sessions that maximize the reach of your project
- Instructor-led or facilitated programs for group events
- Self-paced interactive e-learning modules to set a foundation and elevate market access acuity
- Online knowledge assessments administered to groups on a set schedule or individuals on a rolling-basis
- Print/digital or online microlearning to reinforce key information
Collaborative & Engaged
Services include:
Process development
Health policy monitoring
Strategic planning
Interim Access Leader
Tactical marketing
Administrative marketing and Veeva support
Strategy & Tactics
Access Pointe offers consulting services and provides strategic insights that inform the development of tactical marketing resources to support market access objectives. We create a variety of collateral ranging from traditional print materials to interactive digital tools to support account managers, sales teams, and access/reimbursement teams in delivering robust messaging and guidance to customers.
We specialize in payer- and customer/patient-facing tactics including:
- Reimbursement toolkits
- Billing and coding guides
- Government and commercial insurance guides
- Patient services assets and education
- Healthcare Economic Information (HCEI)
- Pre-approval Information Exchange (PIE)
- Payer value propositions
- Monographs
- Formulary kits
MORE ABOUT STRATEGY & TACTICS
Our Access Pointe professionals are seasoned market access experts with extensive therapeutic experience and have been leaders in sales, market access, and patient services at top pharmaceutical companies prior to joining Access Pointe.
One of our unique services is pairing you with an Interim Access Leader who can smoothly step into a transitional role in your organization for upstarting access programs or to fill a temporary vacancy. Whether you need help with special projects or onsite support at meetings, we have the experience and expertise to fill the role.
Case Studies
Market Access in action.
Physicians as Advocates?
Our coverage policies are all over the place, and we are running into access obstacles. What untapped population can we get to advocate for better coverage with payers?
Research Recruiting Migraine
We need some market research, and we need it soon. How do we talk to payer medical directors, pharmacy directors, specialty pharmacies, PBMs, specialty distributors, hospital pharmacies, and practice administrators when we can only recruit from certain organizations?
Coverage Policy Questions
All our market access employees think they know everything there is to know about payer coverage policies. If that’s true, why aren’t our coverage policies being used to create opportunities for positive payer interaction?
Coding Trifecta Terror
Launching a new drug with a miscellaneous J-code can get complicated. Launching a new drug with a miscellaneous J-code, C-code, Q-code, and permanent J-code within 12 months…yikes!
The Sky Is Falling: Denial by Error
Our sales representative just went into her highest volume office and was ambushed by the practice manager. Aetna won’t pay for our drug anymore!
